Paid media

Ad spend in. Revenue out.

We plan for people, not placements, and optimize for the metric that actually matters. Sales. Senior hands on every account, on every platform that earns its budget.

Our take

Clicks are cheap. Customers aren't.

Any agency can buy you traffic and send a report full of impressions. That's how businesses end up spending more every quarter while sales stay flat. The platforms are happy to let it happen.

We manage your budget the way we'd manage our own. Every campaign starts with a revenue goal, every dollar gets a job, and anything that isn't earning its keep gets cut. You'll see all of it in your dashboard, in plain language, whenever you want.

Real results. Not vanity metrics.

What we run

Every channel that earns its budget

We're platform agnostic on purpose. The mix depends on where your customers are, not where our margins are.

1

Paid search and shopping

Reach people at the exact moment they're looking for what you sell.

  • Search, Shopping, and Performance Max campaigns
  • Keyword and audience strategy built on your data
  • Continuous testing and bid optimization
  • Budget managed toward revenue, not spend targets
2

Paid social

Meet your next customers before they know they need you.

  • Prospecting and retargeting that work together
  • Audience testing with clear win conditions
  • Platform-native ad creative
  • Partnership and creator ads
3

Commerce and retail media

Win the shelf where buying decisions actually happen.

  • Amazon Sponsored Products, Brands, and Display
  • Retail media campaigns built on first-party data
  • Affiliate program setup and management
4

TV, audio, and streaming

Brand campaigns that reach people where they actually watch and listen now.

  • Connected TV and streaming video campaigns
  • Streaming audio and podcast placements
  • Awareness measured with real lift, not guesswork
5

Programmatic

Reach beyond the walled gardens, with cost per outcome kept in check.

  • Display, native, and video across the open web
  • Audience targeting built on your first-party data
  • Frequency and cost controls so scale stays efficient
6

Ad creative

The best media plan can't save a weak ad, and creative is the biggest lever you have.

  • Ad concepts, design, and copy for every channel
  • Video and motion for social and streaming
  • Structured creative testing, so winners are proven
How we work

Senior hands on every account

This is the discipline we built the agency on, managing media for some of the largest advertisers in the world.

Certified where it counts

GoodYou is a certified Google, Meta, and Shopify partner. The people holding those certifications are the people in your account.

No revolving door

No quarterly reassignments and no getting to know a new account manager every six months. The same senior media team stays on your account, with the partners involved throughout.

Your accounts, your data

Every ad account is set up in your name and stays there. Full visibility into spend and performance, always.

Proof

Don't take our word for it

Paid media is where our clients see results first, and say so.

They're an expert, and they know what they're doing.
Ron C.
Reel Big Media
Let's talk

Get a second opinion on your ad spend

Schedule a discovery call with one of our partners. We'll look at your campaigns, tell you what's working, and show you where the budget could work harder.

Let's Talk

Paid media questions

Google, Microsoft, Meta, Instagram, TikTok, LinkedIn, Amazon, YouTube, Spotify, connected TV, and programmatic across the open web. The mix we recommend depends on where your customers are, not on a favorite platform.

Our model works best for businesses investing at least five figures a month in media. Our fee is a monthly retainer scaled to managed spend, separate from your media budget, with no long-term lock-in. An audit or strategy project is a low-risk way to start.

A senior media manager, supported by the partners who set your strategy and stay in the numbers. The same person is in your account every week, and you'll know their name.

Yes. Every account is created in your name and stays yours, along with all its history and data. If we ever part ways, nothing breaks and nothing leaves with us.

It depends on the channel and your starting point, but most clients see meaningful movement within the first 60 to 90 days. Before we start, we model realistic scenarios together so you know what to expect and when.

Yes. Concepts, design, copy, and video, built for each platform and tested continuously. If you have a creative team, we're happy to work with their assets and add testing structure around them.