Your business has always had a website. You’ve spent a lot of time and money making sure it reflects your brand, provides useful information, and allows potential customers to get in touch.  And then you started hearing all this hype about “funnels” and “landing pages.” The terms started popping up in Instagram ads. Emails hit your inbox from random marketers…
Not to worry, you’re just like the vast majority of businesses out there. But, there is something you can and should do since results on the first page of Google receive 92% of all search traffic. Not to worry, you’re just like the vast majority of businesses out there. But, there is something you can and should do since results on the…
Once again, Google has changed the way it matches ads to keywords. While Google’s changes aim to make it easier for you to reach the right audience, it’s important to understand how they work so that you can fine-tune your Google Ads strategy. But first, let’s take a step back and cover the background of match types! How Did the…
Looking for new ways to target your existing audience on Facebook? We don’t just mean those who are already following you on Facebook—we’re talking about audiences from elsewhere, like from your website or app traffic, your customer lists, as well as those who engage with you on Facebook. With Facebook’s Custom Audiences, you can find these existing audiences from elsewhere…