In the bustling world of e-commerce, the right platform can make all the difference in your online business’s growth and success. Shopify, a Canadian-based e-commerce giant, has become a game-changer for many businesses. With its two popular offerings – Shopify and Shopify Plus, choosing the best fit can be a challenge. Let’s delve into the primary differences between Shopify and…

In the rapidly evolving world of e-commerce, small and medium-sized businesses (SMBs) face many challenges to stay competitive. One such challenge is the choice of performance metrics to track and optimize. Two critical metrics often discussed are Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS). While both are essential to understanding your business’s performance, it’s crucial to know…

The world of online advertising has evolved exponentially in recent years, and Meta’s Dynamic Ads for Broad Audiences are at the forefront of this transformation. With a powerful algorithm and the ability to target specific user groups, this innovative ad format is changing the way businesses scale their advertising campaigns. In this blog post, we’ll explore the benefits of Meta’s…

Your business has always had a website. You’ve spent a lot of time and money making sure it reflects your brand, provides useful information, and allows potential customers to get in touch.  And then you started hearing all this hype about “funnels” and “landing pages.” The terms started popping up in Instagram ads. Emails hit your inbox from random marketers…

Looking for new ways to target your existing audience on Facebook? We don’t just mean those who are already following you on Facebook—we’re talking about audiences from elsewhere, like from your website or app traffic, your customer lists, as well as those who engage with you on Facebook. With Facebook’s Custom Audiences, you can find these existing audiences from elsewhere…

Recently, Google announced that it was testing a new design for its search results page that would feature a continuous scroll rather than separate pages for each set of results. This change has the potential to significantly impact the way businesses approach paid search ads, as it could affect the visibility and effectiveness of these ads.     Impact on…

Google Analytics 4 (GA4) is the latest version of Google’s popular web analytics platform, offering advanced features that provide businesses with insights into their customers and data-driven decisions. However, if you’re using Universal Analytics, you may be wondering about the effort involved in migrating to GA4 and whether it’s worth it.  In short, yes, it’s worth the time and effort…

Not to worry, you’re just like the vast majority of businesses out there. But, there is something you can and should do since results on the first page of Google receive 92% of all search traffic. In this post we’ll explain Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Pay Per Click (PPC), and describe how they work together…

Once again, Google has changed the way it matches ads to keywords. While Google’s changes aim to make it easier for you to reach the right audience, it’s important to understand how they work so that you can fine-tune your Google Ads strategy. But first, let’s take a step back and cover the background of match types! How Did the…

What are Dynamic Product Ads (DPA)? Dynamic Product Ads (DPA) are a type of Facebook ad that allow businesses to showcase their products in a highly personalized and relevant way. DPAs are generated automatically from a business’s product catalog, and they are designed to be shown to people who have already expressed interest in that business’s products. How do Dynamic…