Cambridge Health Alliance
Five times the conversions at 70% lower cost per conversion
Cambridge Health Alliance's paid media had drifted away from what mattered most: new patients and education enrollments. Years of layered campaigns competed against each other, and the team couldn't clearly connect ad spend to results.
We rebuilt their Google accounts from the ground up, rebuilt call and form tracking in GA4, and added click-fraud protection. Then we widened the mix with Meta ads in four languages, YouTube, display and LinkedIn. Conversions climbed within weeks, and three years in they keep hitting new highs.
Healthcare · Paid media rebuild · GA4
Jan-Sep 2026 vs. 2023. Cost per conversion: Feb vs. Sep 2023.