BY: Colbie Bronx
GoodYou Marketing is a fast growing digital agency actively growing our team. We're currently hiring like-minded individuals in the following disiciples:
If you’re interested in joining our team, please contact us.
If you're already working with a DSP, you know the gaps: platform complexity, limited support, data blind spots, and inconsistent results. GoodYou solves that—by pairing expert hands-on-keyboard management with Yahoo DSP’s unique data and reach.
You’re not new to DSPs. You need better performance and fewer compromises.
Exclusive Data Access
Yahoo’s logged-in user base unlocks deeper, deterministic targeting you won’t get elsewhere.
Premium Inventory at Scale
Activate deals across Yahoo, direct publisher integrations, and global supply.
CTV Without the Black Box
Transparent reporting, full path visibility, and real attribution.
Smart Optimization Without Guesswork
We run A/Bs across bidding logic, frequency caps, audience mixes, and creative, all backed by Yahoo’s machine learning layer.
Audience Strategy
First-party, third-party, modeled—you bring the data, or we’ll build it for you.
Media Execution
We handle custom deal IDs, PMP setup, and bid strategy across channels.
Creative & Tag Management
From standard display to native and CTV, we implement and optimize for each surface.
Reporting & Optimization
Real-time insights, weekly rollups, strategic pivots when the data calls for it.
Marketers looking to consolidate spend across display, video, and CTV
Advertisers tired of managed service minimums or platform self-serve hurdles
You’ve tried platforms that promised “efficiency.” We focus on outcomes:
Lower CPAs via advanced audience suppression and lookalike expansion
Higher viewability through curated PMPs and direct inventory
Smarter frequency control to eliminate waste without stalling reach
Better alignment between media spend and business KPIs
Direct Platform Access
We run your campaigns in your own Yahoo DSP seat or manage via ours—no middlemen, no markups.
Strategic Support
Real campaign strategists. You’ll know them by name. They optimize daily.
Full Transparency
Access everything—costs, data, pacing, attribution.
If you’re serious about programmatic scale and control, we should talk.
Let’s review your goals, assess current gaps, and see what Yahoo DSP can unlock for your team.
How can we help? Give us a call at 617.398.7277 or contact us to learn more.