Once again, Google has changed the way it matches ads to keywords. While Google’s changes aim to make it easier for you to reach the right audience, it’s important to understand how they work so that you can fine-tune your Google Ads strategy. But first, let’s take a step back and cover the background of match types! How Did the…

Not to worry, you’re just like the vast majority of businesses out there. But, there is something you can and should do since results on the first page of Google receive 92% of all search traffic. Not to worry, you’re just like the vast majority of businesses out there. But, there is something you can and should do since results on the…