Your business has always had a website. You’ve spent a lot of time and money making sure it reflects your brand, provides useful information, and allows potential customers to get in touch.  And then you started hearing all this hype about “funnels” and “landing pages.” The terms started popping up in Instagram ads. Emails hit your inbox from random marketers…

Once again, Google has changed the way it matches ads to keywords. While Google’s changes aim to make it easier for you to reach the right audience, it’s important to understand how they work so that you can fine-tune your Google Ads strategy. But first, let’s take a step back and cover the background of match types! How Did the…