Open a Meta Ads account that’s been running for a year or two and you’ll usually find campaigns called things like “New Campaign copy 3” sitting next to “Spring Promo FINAL.” Nobody can tell what’s what, and nobody wants to touch anything in case it breaks. Clients and partners ask us about account structure and naming often enough that it’s…

Updated September 2026 Every ad platform will tell you it’s the one your store can’t afford to miss. Spread a modest budget across all of them, though, and none gets enough to work properly. For most online stores, the better plan is to go deep on two platforms before adding a third. The short answer: start with Google and Meta.…

Updated September 2026 Most of the people most likely to buy from you already know you. They’ve visited your website, bought from you before, or watched one of your videos. Custom audiences are how you reach them on Facebook and Instagram, and just as usefully, how you stop paying to reach them when you don’t need to. The short answer:…

What are Dynamic Product Ads (DPA)? Dynamic Product Ads (DPA) are a type of Facebook ad that allow businesses to showcase their products in a highly personalized and relevant way. DPAs are generated automatically from a business’s product catalog, and they are designed to be shown to people who have already expressed interest in that business’s products. How do Dynamic…