November 23, 2022

Facebook Dynamic Product Ads Explained

BY: Jason Kaufman

What are Dynamic Product Ads (DPA)? Dynamic Product Ads (DPA) are a type of Facebook ad that allow businesses to showcase their products in a highly personalized and relevant way. DPAs are generated automatically from a business’s product catalog, and they are designed to be shown to people who have already expressed interest in that business’s products. How do Dynamic…
July 20, 2021

Facebook Custom Audiences Explained

BY: Colbie Bronx

Looking for new ways to target your existing audience on Facebook? We don’t just mean those who are already following you on Facebook—we’re talking about audiences from elsewhere, like from your website or app traffic, your customer lists, as well as those who engage with you on Facebook. With Facebook’s Custom Audiences, you can find these existing audiences from elsewhere…