In the bustling world of e-commerce, the right platform can make all the difference in your online business’s growth and success. Shopify, a Canadian-based e-commerce giant, has become a game-changer for many businesses. With its two popular offerings – Shopify and Shopify Plus, choosing the best fit can be a challenge. Let’s delve into the primary differences between Shopify and…

In the rapidly evolving world of e-commerce, small and medium-sized businesses (SMBs) face many challenges to stay competitive. One such challenge is the choice of performance metrics to track and optimize. Two critical metrics often discussed are Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS). While both are essential to understanding your business’s performance, it’s crucial to know…