Anonymous visitor identification (AVI) is reshaping how businesses engage with potential customers online. This technology allows websites to recognize and analyze visitors who land on their site, even if those users don’t fill out a form or otherwise identify themselves. By linking IP addresses to company data or behavioral patterns, AVI tools can help businesses understand who is visiting their…

Updated September 2026 Meta’s ad system has changed a lot in the last couple of years. Targeting has become broader and more automated, and the algorithm now relies on your creative to work out who should see each ad. That makes creative the biggest lever most advertisers still control. This guide covers what you actually need to produce: the sizes…