In the bustling world of e-commerce, the right platform can make all the difference in your online business’s growth and success. Shopify, a Canadian-based e-commerce giant, has become a game-changer for many businesses. With its two popular offerings – Shopify and Shopify Plus, choosing the best fit can be a challenge. Let’s delve into the primary differences between Shopify and…

Once again, Google has changed the way it matches ads to keywords. While Google’s changes aim to make it easier for you to reach the right audience, it’s important to understand how they work so that you can fine-tune your Google Ads strategy. But first, let’s take a step back and cover the background of match types! How Did the…