Recently, Google announced that it was testing a new design for its search results page that would feature a continuous scroll rather than separate pages for each set of results. This change has the potential to significantly impact the way businesses approach paid search ads, as it could affect the visibility and effectiveness of these ads.     Impact on…

Not to worry, you’re just like the vast majority of businesses out there. But, there is something you can and should do since results on the first page of Google receive 92% of all search traffic. In this post we’ll explain Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Pay Per Click (PPC), and describe how they work together…