Your business has always had a website. You’ve spent a lot of time and money making sure it reflects your brand, provides useful information, and allows potential customers to get in touch.  And then you started hearing all this hype about “funnels” and “landing pages.” The terms started popping up in Instagram ads. Emails hit your inbox from random marketers…
Looking for new ways to target your existing audience on Facebook? We don’t just mean those who are already following you on Facebook—we’re talking about audiences from elsewhere, like from your website or app traffic, your customer lists, as well as those who engage with you on Facebook. With Facebook’s Custom Audiences, you can find these existing audiences from elsewhere…